She knew what she wanted. She just couldn't build it yet...


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🟢 Now booking August 2026


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Hi Reader,

I'm not talking about me today, I want to tell you about Kelsie.

Not because her story is dramatic (it's def not!), but because it's the kind of thing I hear over and over and it never stops being relatable: She already knew what she wanted her shop to feel like, she just hadn't found the setup that could actually get her there.

She tried Shopify. Squarespace. Etsy. All of them have their thing, and none of them were quite it.

Here's what she said after finishing WooCommerce Unleashed:

"Ingrid's course gave me the tools and confidence I needed to fully switch over from Shopify and I am in love with it!! I've wanted a fully customized shopping experience and I tried Shopify, Squarespace, Etsy... WooCommerce is the e-commerce platform I've been looking for ever since I found my groove with Etsy, but it always seemed outside my scope but I feel so much more confident now!"

"Always seemed outside my scope."

That part. THAT part.

Because I think a lot of people are sitting right where Kelsie was (her work and her catalog is just gorgeous, all in Showit with Woo!). Not confused about what they want but are truly unsure whether they can actually pull it off. Whether the technical side is going to eat them alive. Whether "customized" really just means "complicated."

And it’s not just learning a new plugin. It's going from "I know what I want but I don't know how to build it" to actually having a shop that feels like you. One you understand well enough to own, not just launch.

That's what I want for you too.

So if your main site is on Showit and you've been wanting more control over your shop experience, a setup that doesn't feel like a workaround, or an ecommerce foundation that can actually grow with you, my WooCommerce Unleashed was built for this!

I walk you through the setup step by step, keep it as code-free as possible (but I do have a full advanced lessons section, just so you know), and make sure you understand the WHY behind each piece so you're not just clicking buttons and hoping for the best. (There's nothing worse than setting something up and immediately feeling like you have no idea what you just did lol.)

And if you're a designer building shops for clients, there's a full designer tier with my actual process for client projects (with my systems and all that jazz). So you get the tools AND the confidence to offer this work without second-guessing yourself.

If Kelsie's story sounds familiar, that's usually a sign worth paying attention to! 👀

— Ingrid


The Brief
July 2026 Edition

Haven Canva Social Templates

Designed to match the warm, editorial aesthetic of our Haven template—perfect for lifestyle creators, interior designers, and creative business owners who want polished, intentional visuals without the design overwhelm.

Spotlight: Color Changing Opt-In Showit Canvas

This color-changing opt-in canvas is bold, scroll-stopping, and built to breathe new life into any Showit site —without a full overhaul.

CAN'T MISS THIS

A Free Step-by-Step Guide to Profitable Specializing: The Workbook! This practical workbook will guide you through finding your perfect niche and positioning yourself as the go-to expert – using the exact frameworks I use with my 5-figure clients.

MORE WAYS TO MAKE $$$

You can now sell any digital product with HoneyBook lead forms. Easily (and instantly) sell worksheets, e-books, courses, etc, to expand your revenue stream. Learn more about HoneyBook’s digital products here.


Whenever you’re ready, here are ways we can work together:

Brand + Website — Get a brand & website that truly feels like you.

Showit Shops — Add a shop to your Showit website. Zero overwhelm.


Penguin Designing

Sent with love from San Diego, CA 🌴

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Money-making brand & website strategies

Branding and Showit website design built around one goal: a digital presence that pre-sells, pre-qualifies, and grows with you. Strategy that fuels brand loyalty and boosts revenue. As your expert at building profitable online brand experiences, I have plenty of tips to share for growing conversions in my weekly Moneymaking Memos!

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